1300 ALIC AU

Level 9 520 Collins Street Melbourne Vic Australia

Australian Credit Licence: 382715
ABN: 55 612 125 145

MFAA Full Member
AFCA Member

©2019 by Ethical Lending Concepts

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Natasha Choi

Finance Broker

Natasha has worked in the finance and accounting industry for over 10 years having previously worked at Commonwealth Bank and Pricewaterhouse Coopers prior to joining ALIC in December 2013.


Natasha has accumulated a significant property portfolio and is a great example of how young professionals can start their investments at an early age. She has a dual strategy of passive property ownership but more recently delved into small scale property developments as a means to build wealth. Her passion is to help consumers make important financial decisions to fulfil the Australian Dream of home ownership. Her real motivation is to educate clients to empower them to make decisions for their own future and will spend extra time with clients if required.


Banking and finance will always be diverse. Change is inevitable and ongoing which is why it’s so important to have the right advisors around you. They need to support you not just when you want to buy a property but on an ongoing basis so they can periodically review your loan structures to adapt to and take advantage of all the changes in lending. A relationship with Natasha is personal, your relationship with the bank is not.


Natasha is a bit of a foodie and loves trying new restaurants and bars in one of the most liveable cities. She’s disciplined with exercise and plays social netball weekly. She has a background in music (piano) and always keen to enjoy the latest musical on show.